welcome to squareone. lifestyle. athletics. clothing. community. (pics courtesy Tyler Olson, Dain C. Zaffke, jurbanphotos.com)
Sometimes, we get so damn busy with working with athletes, building training programs, making new gear, throwing paper wads at each other and writing on things we shouldn’t write on, we forget to update this site as often as we should.
Fear not, we have a solution, but she ain’t ready yet. When she is, you’ll be one of the first hundred people to know.
Our new sweatshirts, the ds Memorial, is out. It honors a star among us who has passed, hence the star in the design. They come in black and charcoal and are $60.
They rock. Super cozy, super warm but somehow even super cool. Place your order at email@example.com and we’ll get it right out to you. (Our store is funky right now, you didn’t expect all of this to be smooth, did you?)
We created an expo area and athlete lounge at the Desert Triathlon in Palm Desert.
We handed out donuts to our athletes … (and yes, that is Ironman World Champ Michellie Jones not being amused by our donut toss).
And took some podiums …
Then we went back to the Team’s sweet desert house ….
And won the party …
Thanks to Tyler Olson for his photo handiwork for the weekend.
We paid him in donuts.
We attach emotion to the products we design. When we set out to create the new squareone cycling and tri gear, we looked far and wide for inspiration. Then it dawned on us. Dawn. The rising sun. Every time the sun comes up you get to start fresh. You can proceed in that day any way you’d like. Every time you pull our sq1 color banded cycle or tri kits on, just like a new day, it should remind you that you can go and do anything you want in life and make the most of the day.